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Answer the following problems.

problem 1) Marketing starts with identification of consumer needs and goes up to the final delivery of goods.  What is the importance of marketing functions performing in this process?

problem 2) What do you mean by marketing segmentation? What are the bases for segmentation of a market?

problem 3) Define PLC. Give exs of products, which are in the “maturity stage” and “Introduction stage”. Does it need different strategies for marketing of products in different stages of PLC? describe.

problem 4) What is Price? What are the factors responsible for determining the price of a product?

problem 5) It is said that advertising is a waste of scarce resources in a developing Country. Do you agree? Substantiate your agreements with appropriate exs.

problem 6) Channel of distribution is “A path traced in the direct or indirect transfer of title to products, as it moves from a producer to ultimate consumers or industrial users”. Discuss.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94853

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