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Define each of the following concepts, and then operationally define each one by providing correspondence rules between the definition and the scale:

a. A good bowler

b. Purchasing intention for a hair salon

c. Consumer involvement with cars

d. A workaholic

e. Fast-food restaurant

f. Online social networking addict

g. Attitude toward leaving advice (reviews)

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M91578414

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