(Answered) Define demographics psychographics and market

Management Studies

Define demographics, psychographics, and market segmentation.

Using the scenario (banking) as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategic goals.

Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank's long-term strategic goals.

400 words

View complete question

Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92165110
Price:- $20

Verified Expert

Priced at $40 Now at $20, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Marketing Management

Question database marketingthis week you will obtain

Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...

Qestion ready set strive gen z is comingby janet adamy

Question: Ready, Set, Strive : Gen Z Is Coming By Janet Adamy | Sep 07, 2018 TOPICS: Consumer Behavior, External Marketing Environment, Targeting SUMMARY: About 17 million members of Generation Z are now adults and start ...

Question a explain the differences between legal and

Question: (a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions. (b) What do you think about companies incorporating social ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Assignment descriptionregarding your research topic

Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...

Question we are trying to invent a service which is called

Question: We are trying to invent a service which is called VR(virtual reality) online shopping. It is basically that we are able to shop online and understand this product through VR techniques. For example, if I'm tryi ...

In this unit you are asked to produce a public relations

In this unit you are asked to produce a Public Relations Campaign Proposal document and an essay that explains the theory behind your planned approach to the Proposal task. You may base your assessment on the suggested s ...

Integrated marketing communcationstitle an imc plan for

INTEGRATED MARKETING COMMUNCATIONS Title : An IMC Plan for Wescobee Our Project choose Wescobee Jarrah Honey The market chosen for this project should be Western Australia. SITUATIONAL ANALYSIS (22%) 2.1 Industry Evaluat ...

Question digital storytelling is a popular phrase and

Question: Digital storytelling is a popular phrase and component of IMC right now. At the root of PR 101 is storytelling. That is, how do you make your product or person or organization which you are pitching to reporter ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Marketing Management Expert