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problem 1) describe the term ‘International Marketing’ with the help of two different countries prevailing international marketing scenario.

problem 2) Discuss various macro-international marketing environment factors with suitable exs.

problem 3) What do you mean by segmentation? describe the process of International market segmentation in detail.

problem 4) Define Branding. Discuss types and functions of International Branding.

problem 5) What is International marketing communication? describe important elements of International marketing communication.

problem 6) Discuss the factors to be considered before advertising

(a) Durable,

(b) Non Durable Goods and

(c) Services?

problem 7) Discuss the criteria to be taken care of while selecting advertising media? describe with suitable ex.

problem 8) What is meant by sales planning? State the determinants of sales territories and sales quotas.

problem 9) Describe with suitable exs, the methods of remuneration for sales force.

problem 10) prepare Explanatory notes on the following.

a) Evaluating the sales force performance

b) Drafting the sales budget

c) Advertising and consumer behaviour

d) Advertising promotional scene in any country of your choice.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94832

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