Define and analyzing an advertisement and testimonial, Ask an Expert

Management Studies

Define and analyzing an Advertisement

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3-4 paragraphs

Advertisements can be award-winning, controversial, successful, or totally ineffective. Different people have different opinions. As a marketing professional, you need to go beyond categorizing ads as successful or not, and analyze the techniques used to create the messages.

1. Provide a quick overview (1 paragraph) of any ad, commercial or entire advertising campaign and state whether you consider it effective or ineffective.

2. Classify what execution method(s) were used for this advertisement or advertisement campaign. List the execution methods as

- Slice of life

- Lifestyle

- Fantasy

- Mood or image

- Musical

- Personality symbol

- Technical expertise

- Scientific evidence

- Testimonial evidence or endorsement

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9201134

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