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Data collected through experimentation

Data collected through experimentation can provide much stronger evidence of effect and cause than can data collected through descriptive research. When experimentation is a robust technique to find causation and help manager in decision making there are numerous limitation associated with it. These limitation mostly concern with time involved in costs, experimentation and administration difficulties.

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9582472

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