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D-Magic is the new company which has developed a revolutionary 3D television. It employs a new technology which provides the much sharper and realistic 3D experience than their competitors. The company is located in United States. The company’s top management are contemplating their distribution strategy. Recognize the major alternative distribution channels. What are the pros and cons of the each one? Suppose that you decided to use the conventional technique going through major retailers like Best Buy, Sam’s Club, and so on. What vertical integration technique would you follow to reduce channel conflict? Why?

Operation Management, Management Studies

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