Customers must be informed of major changes to a business. Jay's Sporting Goods went through the bankruptcy process and was forced to close its stores. Jay’s also had to inform its loyal customers, those who were part of the frequent shopper's rewards program, that the program was being discontinued.

A letter will be sent from the president to the store’s loyal customers, to be followed by a press release. How would you handle this? How would you start out this message? What major points do you think should be covered? How would you word the closing statements?