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Management Studies

Customer Service Automation; Bahia Mar Condo Re-Opening

SCENARIO: You are a CRM consultant for a corporate CRM Consulting company headquartered in Houston. You are having a discussion with the owners and managers of the new Bahia Mar Condominiums at South Padre Island. After Hurricane Dolly, they are finally looking forward to the grand re-opening on "Black Friday", November 25th. All of the stakeholders are concerned with customer service and want to adopt an aggressive CRM program. One are they are concerned with is service. They have called you in to ask for assistance. Presently, they have no Internet "presence" except a website alerting customers of the grand re-opening and helpful information.

DIRECTIONS:

Submit a 600 word submission on your recommended strategies targeted to towards service automation.

Discuss the "pros/cons" of service automation.

USE at least two external links supporting your strategies and recommendations.

BE SPECIFIC...NO general and/or vague statements

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93110859

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