Ask Question, Ask an Expert


Ask Marketing Management Expert

Overview of B2B-Company Assessment: ‘Assignment 2’ for each Team

Choose a  B2B-company (listed on the AEX, CAC, DAX, Dow Jones stock exchange).  See table below: exs of companies from AEX:

. DSM (one SBU) . Boskalis  . Imtech . ASML. BAM . SBM Offshore . Heijmans . Ordina    . Philips: Health SBU . KPN Business . Corus . Nutreco    . Medeq (drugstores)  . Smit International . ING bank: B2B . Randstad, etc., etc.


Sub-assignments B2B-Company Assessment:

a) Assignment part A; customer pyramid: for a specific B2B-company, determined by the group. Conclusions and Recommendations.
b) Assignment part B; customer relationship assessment matrix: for a specific company, determined by the group. Conclusions and Recommendations.
c) Assignment part C; Business-Plan; Compose a specific marketing mix per matrix segments for your specific B2B-company, with a specific customer sales strategy.

B2B-Company Assessment report of approach 20 Pages.

Do not forget to do a proper table of content. A relevant executive summary of 2 pages is important.

FINAL ADVICE: To get some additional materials and information, do further specific company research. Make sure to provide sources of information.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9697

Have any Question? 

Related Questions in Marketing Management

Non profit marketing discussion boardpart aplease i need

NON PROFIT MARKETING DISCUSSION BOARD PART A Please I need good and quality answers. Also please I want good citation and good references. I want it in APA format. Read: What if technology made marketing obsolete, what i ...

Read the following scenario you are an account manager at a

Read the following scenario: You are an account manager at a marketing firm specializing in creating green and sustainable marketing plans for businesses that want to improve their effect on the environment. Several busi ...

Read the sources referenced on the bottom then write an

Read the sources referenced on the bottom. Then, write an essay responding to the following questions: Is a security-oriented culture, with respect to the supply chain, just good business? Explain. What are the benefits ...

Bullrole of marketing in business strategydiscussion

• Role of Marketing in Business Strategy Discussion Topic: Discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integ ...

Prepare a 1400- to 1750-word paper in which you conduct a

Prepare a 1,400- to 1,750-word paper in which you conduct a political, legal, cultural, financial, and ethical risk analysis for your selected global business venture. Analyze the following elements in your paper: Politi ...

Communication planon march 12 2011 a tsunami hit japan with

Communication plan On March 12, 2011, a tsunami hit Japan with tremendous force, killing thousands of people and annihilating communities. You, like many others around the world, may have watched this event unfold due to ...

Please watch this video entitled why sneakers are a great

Please watch this video entitled, "Why Sneakers are a Great Investment" (left click on the link below) Link (Links to an external site.) (Li ...

Assignment part your marketing plan - video

Assignment : Part : Your Marketing Plan - Video Presentation Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone ...

Part 1please respond the following question no less then

PART 1 PLEASE RESPOND THE FOLLOWING QUESTION NO LESS THEN 350 WORDS (ORIGINAL WORK, NO PLAGIARISM, 1 Reference "Reflection" Please respond to the following: Reflecting on the past ten (10) weeks, specify what you believe ...

Assessment overviewassessment for this unit will consist of

Assessment Overview Assessment for this unit will consist of three parts throughout the study period. The first part is an individual assignment that requires students to conduct an audit on the Apple brand and the elect ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate