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Management Studies

Customer Needs Identification

Write a report on Customer Needs Identification comprising 2 different products and customer needs associated with those products.

Explain how these needs can be organized into primary and secondary needs.

Additional Requirement

The question lies from Marketing and it is about Customer Needs Identification. Here two different products namely Coffee and Mobile Phones are taken and the customer needs (both primary and secondary) associated with these products have been identified and analyzed. Though this analysis pertains to individual customers, yet it can be applied to the whole industry as well. The solution explains this further in detail.

Word limit 2570

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Marketing Management, Management Studies

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