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Q1. The concept of Product Life Cycle (or PLC) is a significant tool for the marketing decision making. With reference to the above statement:

a) Recognize the four phases of the PLC aided by a diagram.

b) Propose marketing strategies to be adopted at introductory phase.

Q2. Articulate the points of difference between the Consumer Buying and Organizational Buying Behavior.

Q3. Customer is King, and can do no wrong. Describe the implication of this marketing philosophy.

Q4. prepare detail notes on (any two):

a) Marketing research process.
b) SWOT analysis.
c) Importance of branding to a marketer.
d) Consumer-oriented sales promotion methods. 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M912730

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