Customer feedback why are we doing this and howldquothe, Ask an Expert

Management Studies

Customer Feedback: Why Are We Doing This and How?

“The boss wants our recommendations for collecting customer feedback,” said Beverly Crawford to her colleague, Don Edwins. Edwins had missed the meeting that morning of Applicom’s department directors. During the meeting, the company’s CEO explained that Applicom needed to know what its customers value most about its products. He asked each department director to bring recommendations concerning how to collect customer feedback to the next meeting. “I don’t get it,” said Edwins. “Why are we doing this? If customers buy our products—and plenty of them do—why do we need to ask them what they think? If they didn’t like our products, they wouldn’t buy them.” “We have a more immediate problem to worry about right now,” answered Crawford. “The CEO wants our recommendations concerning how to collect customer feedback. How are we going to do that?”

Discussion Questions

1. Insert yourself into this conversation. How would you explain the “why” aspects of collecting customer feedback to Edwins?

2. Now explain the “how” aspects of collecting customer feedback to Crawford.

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92476126

Have any Question?Write your Review or question?

Related Questions in Operation Management

In the 1960s social psychologist douglas mcgregor developed

In the 1960s, social psychologist Douglas McGregor developed two contrasting theories that explained how managers' beliefs about what motivates their people can affect their management style. He labelled these Theory X a ...

The local supermarket buys lettuce each day to ensure

The local supermarket buys lettuce each day to ensure really fresh produce. Each morning any lettuce that is left from the previous day is sold to a dealer that resells it to farmers who use it to feed their animals. Thi ...

1 describe your strengths and weaknesses donrsquot just

1. Describe your strengths and weaknesses. Don’t just rely on your opinions of your abilities. Ask your parents, relatives, friends, and employers what they think, too. Encourage them to be honest and then be prepared to ...

A manager wants to determine the number of containers to

A manager wants to determine the number of containers to use for incoming parts for a kanban system to be installed next month. The process will have a usage rate of 77 pieces per hour. Because the process is new, the ma ...

1 what is some example of steps that jake could take to

1. What is some example of steps that Jake could take to lower the cost of Reading Publishing health insurance? What are some other areas that Jake should explore to reduce the overall costs of benefit? 2. As a result of ...

Kulak farms llc in florida grows and sells citrus fruits to

Kulak Farms, LLC in Florida grows and sells citrus fruits to grocers across the world. Corleone Family Grocers in New York contracts with Kulak Farms to buy 100 tons of oranges. The contract includes the terms "FAS Big B ...

1 name a time when you had to deliver a critical message to

1. Name a time when you had to Deliver a critical message to your team? In retail 2. What is meant by operational definition, when is it necessary, and why is it necessary? Provide examples to support your main points. 3 ...

1 summarize coasersquos transaction cost theory of the

1. Summarize Coase’s transaction cost theory of the firm. 2. Why is asset specificity important in Klein-Crawford-Alchian? Would it matter if uncertainty did not exist? 3. Why is Alchian and Demsetz’s information cost th ...

We are doing an international project for a class where we

We are doing an international project for a class, where we have to choose a global product and introduce it to a foreign country, for this project we have decided to use the brand of '' Bimbo '' (the brand of bread), we ...

You will work on the jetblue case within your

You will work on the JetBlue case within your text. Integrating concepts and theories from the text, analyze the company's general and industry environment, internal resources and intellectual assets. Specifically, what ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert