Culture and Consumption Motivation

Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question.

Develop a study (of at least 5 males and 5 females) using the Culture Survey to determine if the five cultural dimensions have a relationship with consumption motivation (buyer behavior).

NOTE: please load the SPSS software on your computer.

You will combine all of the data collected into a single SPSS spreadsheet and create the 6 FACTORS:

Uncertainty Avoidance

Individualism vs. Collectivism

Power Distance

Paternalism

Masculinity vs. Femininity (Sex Roles)

Consumption Motivation