CULTURAL ANALYSIS about India

The data suggested in the cultural analysis include information that helps the marketer make market planning decisions. The information is more than a collection of facts. This material should attempt to interpret the meaning of the cultural information as it applies to product and market analysis.

I. Religion and aesthetics
A. Major religions and other belief systems
B. Aesthetics
1. Visual arts
2. Music
3. Performing arts (ballet, theatre, etc.)
4. Folklore and other relevant symbols

II. Living Conditions
A. Diet and nutrition
B. Housing
1. Types of housing available
2. Do most people own or rent?
3. In single-family dwellings or in larger groups?
C. Clothing
D. Recreation, sports, and other leisure activities
E. Health care

III. Language
A. Official language (s)
B. Dialects?
C. Prevalence of English