CSR is no longer an ancillary practice for corporations that compete in the global marketplace. Consumers around the world are demanding that, beyond the brand, companies demonstrate company-wide CSR and engage in ethical and sustainable practices in all or many facets of their operations.
Instructions:
Read "Consumer Responsibility" on pages 22-27 in the Cone/Echo Global CSR Study. The PDF of the study is linked fromhttp://www.conecomm.com/global-csr-study. (Note: You must fill in your name and email to download the report.)
Read the case study, Lifecycle Pricing, from the textbook.
Answer the following questions in a well-written paper:
Evaluate the significance of the product lifecycle in lifecycle pricing for companies that promote CSR.
Analyze the connections among source, production, consumption, and disposal.
What are the implications for a firm's reputation when there is a dichotomy between the final consumer product and the inputs of its production? Using two examples of companies that have not paid attention to the product lifecycle of their brands, create a plan for they could have done differently to be socially responsible.
Analyze thesix product certification logos from the text. Why do or do you not believe that consumers trust a brand carrying the specific certifications? Defend your position with research.
As a manager in a global company, create a five-step plan that you would take to ensure that your organization is engaging in ethical and sustainable practices.
Requirements:
Your paper should be 5-6 pages in length, not counting the required title and reference pages, APA Format