Crown Cork & Seal in 1989  By STEPHEN P. BRADLEY

Question :

1. What are the key strategic issues that Avery needs to consider? What are his options?

2. How attractive has the metal container industry been over the years? Please use the five forces model to analyze the profitability of the industry.

3. What were the keys to CCS's success under John Connelly? In your answer you need to specify what the core competencies of the company were and how Connelly combined resources and capabilities to form and sustain these core competencies.

4. What should Avery do? You need to base your recommendations on your analytical results. Think about what analytical framework that you need to adopt to answer this question.

The textual body of your analysis should not exceed 4 double-spaced typewritten pages. Use 1-inch margins and a 12-point font. Also, you may include up to 2 additional 1-page exhibits with charts, tables, or figures. I will read only the first 6 pages, so please stay within assigned limits.

Exhibits that are not directly explained, in order, in the main text will not be read. There should be only 1 exhibit per page.