Critique and analysis purposeto assess your ability to, Ask an Expert

Management Studies

Critique and Analysis

Purpose

To assess your ability to evaluate how an organization (of your choice) uses the below mentioned points.

The selected company is " Coca-Cola "

1. ONLINE BRANDING AND VIDEO MARKETING.

2. Email Marketing to Build Consumer and Business Relationships.

3. Customer Service and Support in Web Space

4. E-Commerce B2B, B2C

Overview

Pick a company of your choice and investigate how the company is implementing the above mentioned points.

Action Items

Summarize and evaluate the company on below:

1 Effective utilization of terms like; Viral and Video marketing.

2 How company is developing brand building

3 Impact of Direct mailing and permission marketing

4 Using Tools and techniques to increase the customer support and increasing the loyalty.

5 Impact of E Commerce and E Business

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92551506

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