Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

problem 1:

McCarthy (1960) invented the concept of 4Ps- Product, Price, Promotion and Place marketing mix. For many years these were the principal foundation on which organisations accomplished profitability. However, with specific attention being paid to services marketing in recent years, researchers have argued that other variables could be added to increase the traditional marketing mix.  Recognize the elements of marketing mix of a tourism organisation and critically measure how they are manipulated to accomplish competitive edge.

problem 2:

Destination marketing in today’s competitive business environment discloses that tourism destinations face a number of challenges to accomplish a competitive positioning on international tourism map. Critically analyze the main factors that a small developing island destination like Mauritius must consider in order to remain competitive.

problem 3:

“Marketing has been called both a major villain for its role in stimulating unsustainable levels of consumption and demand, and also a saviour through its application of market mechanisms to tackle environmental and social problems.”

Analyze the marketing initiatives of the tourism organisation and discuss to which extent you think that its initiatives reflect the above proclamation.

problem 4:

It is extensively acknowledged that service quality is crucial to customer satisfaction, customer retention and profitability. Statement like “quality is our number one priority” depicts evidence of service companies? belief in quality as the bridge to future revenue.  But, although companies recognise the significance of service quality, not all companies manage to deliver services of high quality to their customers.

Critically measure the significance of service quality for tourism organisations and discuss the strategies which must be adopted by these organisations to deliver high service quality.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98799

Have any Question? 


Related Questions in Marketing Management

Using the internet find at least five job postings for

Using the Internet, find at least five job postings for security administrators. What qualifications do the listings have in common? Did any of the listings include any qualifications that seemed unusual or different fro ...

Online marketing in only a few short years

Online Marketing In only a few short years, consumer-generated marketing has increased exponentially. It is also known as consumer generated media and consumer-generated content. More than 100 million websites contain us ...

Write in 500 - 550 wordschoosing a successor -

Write in 500 - 550 words. Choosing a Successor - Objectives Recognize and describe the complex criteria often used to select a candidate to be the next leader. Evaluate and select the correct candidate for a leadership p ...

Option 1 home building sales reductionyou are the vice

Option #1: Home Building Sales Reduction You are the vice president of sales for a $30 million manufacturer of home building materials. The company employs 50 salespeople around the country to market the company's produc ...

Write a mission and a vision statement for biocon india

Write a mission and a vision statement for Biocon India Group. How ill these statements support the development of sustainable competitive advantage.

Managing and behavior in organizationsassignmentthe

Managing and Behavior in Organizations Assignment: The individual portion of the final report will consist of a subtitle page and five sections: Guiding Claims and Warrant; Evidence Based Analysis and Model Predictions; ...

Write a 1050- to 1400-word paper summarizing the content of

Write a 1,050- to 1,400-word paper summarizing the content of the simulation an" d address the following: Identify two microeconomics and two macroeconomics principles or concepts from the simulation/video. Explain why y ...

In the united states constitutional law not only protects

In the United States, constitutional law not only protects the rights of the public; it also establishes both the rights and limits of the federal government. Recently, however, the power and involvement of the governmen ...

Watchnbspthe video case study geek squad a new business for

Watch  the video case study "Geek Squad: A New Business for a New Environment." Read  the case study discussion on pp. 88-89 of the  Marketing  text. Keep this case study in mind as you complete this assignment.  Write   ...

1 what is bcg matrix why do we need bcg matrix how we can

(1) What is BCG matrix? Why do we need BCG matrix? How we can use BCG matrix for effective strategic formulation? (2) How do you categorize various Monsanto's products/services into one of four categories of BCG matrix ( ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen