Critically evaluate the , and objectives of the Dubai Business School. Provide you assessment, indicating also the pros and cons, as well as potential improvements of each of the elements (vision, mission, objectives).

DBS Revised Vision (2017-21) Position Dubai Business School as one of the top 25 business schools in the region by 2020 and among top 10 in the region by 2025, for providing management education

DBS Revised Mission Statement (2017-21) “To be a leading provider of applied business management education in the Middle East Africa (MEA) region.” This mission is accomplished through the following:

a. Providing innovative learning environment,

b. Integrating academic and industry relevant curricular competencies through globally reputed professional qualifications

c. Building character, leadership, and area competencies to enrich the lives of students, UAE males and female residents in all undergraduate, graduate, and professional programs.

d. Recruiting and retaining qualified research faculty members who innovate by engaging in ICs in the areas of discipline-based scholarly work (Pure), applied research (practice), and learning pedagogical (instructional) research.

e. Creating impact by producing high caliber employable graduates who possess multi-disciplinary knowledge with global perspective, character & leadership competencies that enable them to make meaningful contributions to the different organizations in MEA region.

f. Strengthening student and faculty collaboration with society for lifelong, self-directed learning through collaborative research, consultancy, and professional development services as dictated by the dynamic business environment.