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problem 1:

Critically discuss the marketing mix components of a tourism organisation of your choice and evaluate to which extent they are favourable to success of firm.

problem 2:

Analyze the strategies which should be adopted by tourism organisations in order to deliver a high level of service throughout the service encounter.

problem 3: 

Critically analyze the factors which marketers of tourism destinations should consider to successfully market their destinations in an increasingly competitive global business environment.

problem 4: 

Critically discuss and illustrate out the benefits and drawbacks that hotels may experience when using the internet to market their services and products.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98253

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