Crisis Management

Crisis management is intended to anticipate the possibility of a crisis and be prepared to respond effectively if one develops.

The most important component of crisis management is avoidance; that is, reducing the probability that a crisis will occur. Another important component of crisis management is effective communication, should a crisis occur.

Effective communication can involve acceptance of responsibility, an apology to those affected, expression of concern for those affected, and assurance that the problem is being addressed and will not reoccur.

Research Chipotle on its own Website, the public filings on the Securities and Exchange Commission EDGAR database, in the University's online databases, and any other sources you can find.

Write a 2 page paper in which you:

1) Identify the primary issues (crisis) facing Chipotle. Should Chipotle have been able to anticipate the issues it now faces? How has it impacted the company's bottom line?

2) Describe and analyze how top management handled this crisis?

3) Access the overall performance effectiveness or ineffectiveness of Chipotle's crisis management team.

4) Use at least two (2) quality references - one should be your textbook. Note: Wikipedia and other Websites do not quality as academic resources.

5) Your assignment must be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.