Credit Refusal: Camcorders for Rudy's Camera Shop

As a Uniworld Electronics sales manager, you are delighted to land a sizable order for your new Canon Vixia camcorder. This hot new cam- corder features sleek lightweight design, brilliant optical quality, vibrant images, and outstanding image capture in low light conditions.

The purchase order comes from Rudy's Camera Shop, a retail dis- tributor in Beaumont, Texas. You send the order on to Pamela Kahn, your credit manager, for approval of the credit application attached. To your disappointment, Pam tells you that Rudy's Camera doesn't qualify for credit. Experian Credit Services reports that extending credit to Rudy's would be risky for Uniworld.

Because you think you can be more effective in writing than on the telephone, you decide to write to Rudy's Camera with the bad news and offer an alternative. Suggest that Rudy's order a smaller number of the Canon camcorders. If it pays cash, it can receive a 2 percent dis- count. After Rudy's has sold these fast-moving camcorders, it can place another cash order through your toll-free order number. With your fast delivery system, its inventory will never be depleted. Rudy's can get the camcorders it wants now and can replace its inventory almost overnight. Credit Manager Kahn tells you that your company generally reveals to credit applicants the name of the credit reporting service it used and encourages them to investigate their credit record.

Your Task. Write a credit refusal to Ron Kasbekar, Rudy's Camera Shop, 3016 East Lucas Drive, Beaumont, TX 77657. Add any information needed.