Creative Thinking Case: Geekcorps

Critical Thinking Questions:

1) Ethan Zukerman still hopes to attract donations from corporate sponsors. If you were Ethan Zuckerman, how would you explain to a high-technology firm why contributing to Geekcorps would be a strategic giving choice?

2) Do you think other consumer goods firms-for instance, a maker of breakfast cereals or a clothing company-would see donating to Geekcorps as an opportunity to meet their social responsibilities to employees, customers, or investors? Explain.

3) Why do you think corporate donations dwindled after the dot-com bubble burst? Do you think companies have a moral obligation to continue corporate sponsorship programs during economic downturns? Defend your answer.