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Your text defines the marketing concept and the 4P's concept.

  • In your own words define and explain "marketing concept" and the "4P's." Provide an example of a company that uses one or both approaches.
  • Define "marketing" and "sales" and explain how they are different from one another. How are they dependent upon one another?
  • Does "marketing" have a function in church operations? Explain and support your answer.

Generational trends lead to distinctly different attitudes, values, and behavioral patterns that must be considered when developing a market plan.

  • Identify the "generational cohorts" according to our text, and explain their differences in values and motivational factors.
  • Identify an advertisement or commercial that targets only one of the generational groups. Describe the promotion in detail and identify the intended group.
  • Explain how the Scripture verse "Jesus Christ is the same yesterday and today and forever" (Heb. 13.8) relates to the "generational cohort" discussion in the above exercise.

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