One VP in your organization had the idea that fastest and most efficient way to communicate his wish to bring about change to work group was to send e-mail to everyone.

"Hi Team,

I have noticed that team is not working hard, productivity is slipping, revenue is down, and group seems generally grumpy.
Starting this Monday, I wish to see things change. Let us increase order intake, drive revenue, and let us be a happier work team.

Respectfully,
The VP"

A. Create the list of change imperatives which this VP is missing in his half-hearted effort to drive change.

B. Criticize this VP's approach to driving change from perspective of discontinuous change.

C. Develop the change management plan that VP can use to more successfully bring about change. Take into account complexities and imperatives of change which you uncovered earlier.