MARKETING PLAN – Introducing Eco-Friendly Product

Based on a selected company, a student is needed to conduct a systemic and detailed marketing plan of the new product offering.

The effect of global warming is with us now. Environmental friendly or eco-friendly product mention goods or services which claimed to inflict minimal or no harm on environment.

Companies sometimes use these terms to encourage goods and services by making environmental marketing claims and with eco-labels.
Therefore, the assignment requires the student to present an eco-friendly product to market.

Student should select any one (1) of the international companies that make up of three hi-tech companies and one clothing company. The companies are:

i) Portakabin
ii) Siemens
iii) Corus
iv) Diesel

OBJECTIVE: 

The assignment would facilitate students to:

1. Analyse analytically and accurately the circumstances of the environments in order to give inputs for making best decisions in marketing.
2. Create right marketing decisions and prepare effective marketing plan for a specific product or service that is ideal for a selected organisation.
3. Find out the marketing mix elements to be integrated resulting in a completed marketing plan project.

Project Requirement

The format of the marketing plan must consist of the following:

Preliminary  

Executive Summary

Table of Contents

1. Body Situation/Market Analysis
2. Company Background
3. Swot Analysis
4. Competition Analysis
4. Marketing Strategy
5. STP Analysis
6. Marketing Mix
7. Product
8. Price
9. Place
10. Promotion
11. Financial Projection
12. Sales Forecast
13. Break-even
14. Control

Supplementary References

Appendices

Written Report

i) About 20 pages (5000 words) using Times New Roman on 12 Font
ii) 1 ½ spacing
iii) Visual aids (figures and tables)
iv) APA Referencing Format (minimum 3 journals)