Create a proposal for an Innovation with a Business Start-Up plan - Written Report 2500 words

1. Analysis of the current situation

2. Recommendations for future action

3. Critical review of relevant theories & paradigms

As this is an academic report, theories and paradigms learned within MBA or from wider reading should be included within the plan.

This report should highlight the main points both academic and real-world. Key elements of entrepreneurship and innovation should be covered competently, showing strong engagement with the module.

Business Plan outline: (Individual assignment) -Project A

A. Introductory page
- Name and address of business
- Name(s) and Address(es) of entrepreneurs
- Nature of the business
- Statement of financing needed
- Statement of confidentiality of report

Executive Summary
Problem
Solution
Market
Competition
Financial Highlights

Overview of idea generation
Problem worth Solving
Our Solution
Validation of Problem and Solution
Roadmap/Future Plans
Products and Services
Size of the business
Background of entrepreneurs
Idea Generation process
2.9. Innovation and creativity development process

Market Analysis Summary
Business Environmental Analysis
PESTEL Analysis
Porter's 5 + 3 Forces Analysis
Market Segmentation
Target Market Segment Strategy
Market Needs
Market Trends
Market Growth
Differentiation - Product differentiation/ Cost leadership
Positioning - including positioning map or strategy canvas
Tagline - clear, strong, authentic
Proprietary intellectual property and IP strategy

Competitor Analysis
Value chain Analysis and BCG Matrix analysis
Industry Analysis and Competitors Analysis
What are our Competitive Advantages?
Competitors and Alternatives
What are our Unique Selling Propositions (USPs)? (Creativity and innovation prospective mainly)
Marketing Mix - 7Ps
Product
Place
Price
Promotion
People
Processes
Physical Evidence
Marketing Plan
Marketing Plans for Year 0, Year 1 and Year 2
Marketing Budgets for Year 0, Year 1
Sales Forecast for Year 1 and 2
Marketing Strategy and Contingency Plans
Future Market Development Plans

Company and Management Summary
Company Profile
Legal Formation (Ownership)
Vision statement, Mission statement and Core values
Organisational Structure
Capital Investment
Start-up cost
Business Management
Key personnel with responsibilities
Health and Safety Policy inside an organization
Working Policy
Working Hours
Management Team
Management Team Gaps
Confidentiality statement
Company Policy
Code of Ethics
Investor Relationship Policy
Corporate Social Responsibility

Corporate Governance
Donation and Charity Policy
Government rules and regulations
Intellectual Property Right
Business Model
Main core Business Model
(Revenue sources, cost drivers, investment required, Critical success factors)
Customer Retention Model
Business Strategy

Financial Plan summary
Cash required
Start-up cost and cash requirement
Assets (buying position: lease or buy)
Working capital requirement
Timing of finance
Source of finance
Company overhead cost
Product cost
Sales and distribution
Financial highlights
Interest
Project Appraisal
Technical and Technological Viability
Financial Viability

Financial Planning - Income and Cost perspective
Sales planning (Revenue/Sales Forecast)
Cost planning (Expenses)
Profitability
Financial Planning - Financing perspective
Initial Investment
Returns and Benefits for Venture Capitalists
Working Capital (Year 0, Year 1, and Year 2)
Timing of finance
Projected Profit and Loss (Year 0, Year 1, and Year 2)
Projected Cash Flow (Year 0, Year 1, Year 2)
Projected Balance Sheet (Year 0, Year 1, Year 2)
Business Ratios

Future Expansions- Financial prospetives
Year 2 and 3 expansion
Year 4 expansion
Year 5 expansion
Business Financial Risk and Contingency 5.10.1Financial Risk and mitigating controls
5.10.2 Contingency planning 5.11Major financial issues / constrains

Production Planning summary
Manufacturing process
Physical plant
Machinery and Equipment
Names of suppliers of raw materials
Technology utilization
Inventory management
Sustainability planning

Operational Planning summary
Overview of operation
Organization Planning
Legal identity
Incorporation
Registration
Requirements for limited company
External advisor
Solicitors
Tax accountant
Insurance advisor
Work of Operation
Business hours
Staff members
Work organization chart
Operative Planning
Working hours for employees
Work requirement
Recruitment and training
Materials and equipment
Flow of orders for goods/services
Health and safety regulation

Layout Information
Location
Layout Premises
Working policies
Backup plan
Operational strategy

Development planning Strategy
Future Development
Service development
Product development
Product diversification
Market development
Business Model
Back-up plan
Long- term Plan
Important Assumptions
Risk
Business Development Strategy and Implementation
Marketing Strategy
Price Strategy
Operational Strategy
Financial Strategy
HRM Strategy
Projected cash flow
Fund management
Plan for fund development activities
Organize Fund Development Activities
Staff Fund Development Activities
Managing Fund Development within Budget
Promote the Organization

Exit strategy

9.0 Findings

10.0 Recommendations

11.0 Conclusion

12.0 References

13.0 Appendixes

Written Report: 2500 words