Create a perceptual map based on the business you've been assigned for the course project. Post the perceptual map to the discussion, along with a brief explanation of marketing recommendations for the company's strategic plan.

Your substantive response must be at least 250 words. Responses should be in narrative paragraph form and should have a clear, well-formulated thesis.

The responses should be well written with appropriate sentence structure, grammar, punctuation, and should be spelled correctly. Your response should be insightful, thoughtful, and analytical.

Response also should include APA formatted in-text citations and a reference list; at least two sources should be cited.