Create a new product that will serve two business (organizational) markets.

Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.

You will create a new product that will serve two different markets*. You will develop the marketing strategy and assess potential barriers to entry .

*new product= "new to the world" (not an existing product)

market examples:

either wholesale vs retail;

two entirely different consumer market segments;

two globally differentiated markets.