Create a new Facebook discussion group that is focused on consumer search activities. Once the group is formed, ask members to describe a recent experience they had with searching for information for a new product.

Ask them if they searched the Internet, talked with friends, or used a smartphone app while searching for information. Take note of the different ways in which they refer to the consumer decision making process. Also, note how the group members comment about where other members find information about products.

If you don't have Facebook or feel that your friends would not proactively engage in a group discussion (via Facebook or other electronic medium), please feel free to collect the information/data for this assignment in person through a focus group setting.

Invite a group of 5-6 (or more) friends in a face to face setting and either take notes and/or record the discussion. Remember you are the moderator and should not be providing input in this discussion.