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Create a 12-15 slide Power Point presentation integrating your previous Learning Team assignments to include the following new material:

• Summarize your findings from previous Learning Team assignments.

• Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights.

• Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Discuss your marketing plan - that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.

• Present a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation.

• Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region.

• Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.

• What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.

• Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91264909
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