Crafting & Executing Strategy 20th edition text book, under Assurance of Learning Exercises on page 249, question number 1, Bloomin’ Brands.

Identify the value chain relationship that make the business of the following companies related in competitively relevant ways. Consider whether there are cross-business opportunities for;

1) Transferring skills and technology,

2) Combining related value chain activities to achieve economies of scope, and/or,

3) Leveraging the use of a well-respected brand name or other resources that enhance differentiation.    

-Outback Steakhouse

-Carrabba’s Italian Grill

-Roy’s Restaurant (Hawaiian fusion cuisine)

-Bonefish Grill (market fresh fine seafood)

-Fleming’s Prime Steakhouse & Wine Bar