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Cosumer behavior

If a firm boldly features its products in the market of Japan denigrating some other firm's products by says that its products are far better, Japanese customers may take this against harmony and may reject the firm's product. On the other hand, the same strategy could be a success in the USA if the firm logically establishes that the product is really better even by denigrating the competitors" is quite cogent.

Do you believe the American public would embrace such a way of conducting business especially in a highly competitive environment? Why or why not?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92275178

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