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Core Values

If you were part of a focus group participating in a research project to determine the top ten core values in the American society today, what contributions would you offer (list at least three). Note that your list of three need not be yours personally. In your opinion, which American business firm should be included in the top ten of those most attuned with American core values? Respond to at least two of your classmates' postings.

Values and Lifestyles System (VALS2TM)

Chapter 6 in your text discusses the Values and Lifestyles System (VALS2TM) and how it is used as a segmentation strategy by some firms. Take The VALSTM Survey, which is free, and only takes a few minutes. Critique your VALS orientation. What group does VALS put you in? Do you agree with that group? Do you think you should be in a different group? Respond to at least two of your classmates' postings.

Marketing Management, Management Studies

  • Category:- Marketing Management
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