Problem: Core Market Offerings and Defining the Product Please respond to the following:
- Branding a product means to use a name, term, symbol, design, or unique element that identifies a seller's product and differentiates the product from that of the competitor. As the marketing manager for a new resort hotel, how will you brand that hotel?
- Product line extension, or brand extension, means to add products to an existing product line to better compete in the industry and accomplish organizational goals. As the owner of a shoe store who wants to grow the business, what product will you add to your product line?
- Briefly describe what the company can do to generate customer loyalty.