Convert the following threat and weakness into a strength:

Weakness: Southwest Airlines only caters to the Budget Traveler.

Threat: Other airlines are trying to imitate Southwest Airlines' strategies.

1. Assume you are the VP of SWA and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity.

2. Explain how the weakness and threat turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations.