problem 1:

Wilson Publishing - which publishes a series of textbooks in management by dissimilar authors - intends to produce a new book on Marketing. Marketing is an area they have never ventured in till now. The Marketing textbook will be aimed at undergraduate students around the world.

Outline a marketing research project with objective of assessing the demand for book.

problem 2:

Contrast the three (3) general approaches to setting prices.

problem 3:

Companies bringing out a new product can choose between two broad strategies: market-skimming pricing and market-penetration pricing.

Make a distinction between the two and identify for which kind of products marketers will use each type of strategy.

problem 4:

List all the four types of segmented pricing.