Wilson Publishing - which publishes a series of textbooks in management by dissimilar authors - intends to produce a new book on Marketing. Marketing is an area they have never ventured in till now. The Marketing textbook will be aimed at undergraduate students around the world.
Outline a marketing research project with objective of assessing the demand for book.
Contrast the three (3) general approaches to setting prices.
Companies bringing out a new product can choose between two broad strategies: market-skimming pricing and market-penetration pricing.
Make a distinction between the two and identify for which kind of products marketers will use each type of strategy.
List all the four types of segmented pricing.