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Contemporary advertising is known for its objectification of women in their ads, whether they are print advertisements (magazines) or commericals (examples: GoDaddy and Axe).

Using the ethical beliefs of the various theories (examples: Consequentialist vs Non-consequentialist, Utilitarianism, Egoism) and philosophers (examples: Kant, Stuart Mill, etc.), analyze the choice by advertisers to objectify women in their ads.

Operation Management, Management Studies

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