(Answered) Consumers often rationalize their purchase of a new product

Management Studies

Consumers often rationalize their purchase of a new product with a statement such as, "I bought it because I had a 50-cent coupon and our grocery store was doubling all manufacturers' coupons this week." What are the prospects that such a consumer will emerge as a loyal user of the product? What must happen in order for such consumers to become loyal?

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Business Management, Management Studies

Category:- Business Management
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