Consumer Electronics in China
MARKET OVERVIEW
Market definition
The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and photographic equipment designed primarily for domestic use. The audio visual equipment segment includes CD Players, DVD and Blu-ray Players / Recorders, hi-fi systems, home theatre, in-car entertainment systems, portable digital audio, radios, televisions and video recorders. The photographic equipment market values the total sales of camcorders, cameras and photographic equipment & optical instruments. Camcorders include all camcorders across all price ranges. Cameras include all cameras across all price ranges. Photographic equipment and optical instruments includes all camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2014 annual average exchange rates.
For the purposes of this report, North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.
Europe comprises Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, Ukraine, and the United Kingdom.
Asia-Pacific comprises Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, and Thailand.
Middle East comprises Egypt, Israel, Kuwait, Saudi Arabia, and United Arab Emirates.
Market analysis
The Chinese consumer electronics market grew strongly between 2010 and 2013, but experienced a noticeable decline in 2014. The market is expected to grow moderately towards 2019.
The Chinese consumer electronics market had total revenues of $40.6bn in 2014, representing a compound annual growth rate (CAGR) of 1.7% between 2010 and 2014. In comparison, the Singaporean declined with compound annual rate of change (CARC) of -7.7% and the Indian market grew with a CAGR of 9.5%, over the same period, to reach respective values of $0.5bn and $6.4bn in 2014.
The audio & visual equipment segment was the most lucrative for the Chinese consumer electronics market in 2014, with total revenues of $37.2bn, equivalent to 91.7% of the market's overall value. In comparison, sales of photographic equipment generated revenues of $3.4bn in 2014, equating to 8.3% of the market's aggregate revenues.
The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.3% for the five-year period 2014
- 2019, which is expected to drive the market to a value of $47.8bn by the end of 2019. Comparatively, the Singaporean market will decline with a CARC of -4.7%, and the Indian market will increase with a CAGR of 6.8%, over the same period, to reach respective values of $0.4bn and $8.9bn in 2019.