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Management Studies

Consumer Decision Making

Exercise: Describe the steps in the consumer decision-making process for two of the following items:

A pair of dress shoes

A restaurant for a dinner date

A computer

A pair of jeans

A graduate school

A soda

A dentist

Give at least one example of how the marketer could favorably impact the consumer decision each step of the way. How do these variables impact consumer decision-making? How does knowing the decision-making process increase marketing effectiveness?

Note: ALL homework are scenarios and exercises that require your own opinion. they should be answered in at least 4-5 complex sentences using book terminology along with your opinion. These assignments should show that you have read, understood, and can apply chapter concepts.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92037695

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