Consumer Behaviour-

Objectives of the Assignment -

This assignment will provide an opportunity for the leaner to analyze realistic local data on consumer behavior and then to apply related knowledge to craft an innovative marketing strategy as an effective marketer. 

Assignment Brief/Case Study-

You have successfully completed assignment - 1 (group presentation).

Therefore,  based the  consumer  behavior  context  (theme)  you  have  selected,  what  are  the recommendations  you  can  give  for  the  potential  marketers  in  making  highly  achievable marketing strategies?

(Your answer must be an individual essay, critically explaining the context along with the research evidence that your group had found while those data must justify your answer.)

Your reflection must be a comprehensive word processed essay compiled by using not  less than 800 words in Times New Roman font style (12-Body, 14-Heading, 1.5 line Spacing)

You must use consumer behavior theories related to socio cultural factors and apply them to explain/justify your answer.

Attachment:- Assignment.rar