Consumer Behaviour

Choose a topic related to this subject area and write a scholarly paper in no less than 1500 words (excluding the title page, bibliography and appendices).

When writing your research paper, please note the following guidelines: In addition to your primary text, you are required to use a minimum of 5 additional references from professional journals and books to produce your scholarly paper.

Your research paper must adhere to the style and format requirements set forth in the Publication Manual of the American Psychological Association. Your paper must include a title page, headings and a bibliography. Footnotes are not needed. The bibliography is to be used to reference quotes and other previously written works.

Appendices containing support information can also be added. Your paper must be in your own words. need included below information.

1. Describe and appraise the importance of understanding consumer behavior.

2. Describe and explain the established theories used to explain consumer behavior.

3. Compare the differences between consumer and organizational buying decisions.

4. Demonstrate the relationship between the theory of consumer behavior and the development of marketing activities.

5. Critically analyze marketing activities and identify underlying consumer behavior theories.

6. Apply theoretical frameworks to real world consumer contexts

Describe the nature of social group influence on consumer behavior

Understand the dynamic nature of society and its effects on the development of new groups such as tribes and virtual groups

Understand the nature of family buying groups and the impact on buying behavior

Understand the nature of culture and subculture and their relevance to marketing decision making