Consumer behaviorwhich of the following factors does not, Ask an Expert

Management Studies

Consumer Behavior

Which of the following factors does NOT make a one-sided message more effective than a two-sided message?

The audience uses the advertiser's products.

The audience is critical.

The audience initially favors the communicator's position.

The audience is not likely to hear an opposing argument.

All of these make a one-sided message more effective than a two-sided message.

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Operation Management, Management Studies

Category:- Operation Management
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