CONSUMER BEHAVIOR'S CASE STUDY

Case Study: Toyota Prius Marketing Strategies

ASSIGNMENT'S OBJECTIVE

• To give the student the chance of analyzing a company through the help of given case study to narrow the scope for them. This assignment gives the opportunity to students to investigate new area of study totally related to consumer behavior theories but happened in the real life and to fully understand why we need to understand consumers.

EXPECTED OUTCOMES

• Students will be able to analyze case study afterward and connect theories to the real situations to learn more and use it in the future.
• Students are expected to use ONE relevant consumer behavior theory/concept in their case analysis of the given case study.

REPORT STRUCTURE

i. Executive summary/abstract
ii. Introduction
iii. Research Methodology
iv. Procedure/Info gathering
v. Materials and methods
vi. Main Body (content/analysis)
vii. Conclusion (one page eachbased onTWO different conclusions)
viii. Recommendations (problem/solution)
ix. Reference list and/or bibliography/appendix