(Answered) Consumer behavioris consumer behavior a function of a

Management Studies

Consumer Behavior

Is consumer behavior a function of a person's age or generation? Some marketers maintain that age differences are critical and that the needs and wants of a 25 year old in 2011 are not much different from those of a 25 year old in 1969. Others feel generational effects are critical and marketing programs must suit the times.

For this Discussion, take a position on this debate. Discuss your position in detail and provide an example of an ad or marketing material that supports your position.

Needs to be at least 150 plus words.

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