CONSUMER BEHAVIOR

Following are the learning objectives of chapters. Each chapter has a test question assigned to it. Answer the questions utilizing the magazine provided to you, when required.

CH 3 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1. Understand the elements of consumer perception.
LO2. Know the phases in the consumer perception process.
LO3. Be able to apply the concept of the JND.
LO4. Apply the concepts of implicit and explicit memory.
LO5. Know the ways in which a consumer's attention can be enhanced.
LO6. Know the difference between intentional and unintentional learning.

CH 04 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1. Understand the concept of comprehension and the factors that influence what gets comprehended.
LO2. Use the multiple store theory of memory to explain how knowledge, meaning, and value are inseparable.
LO3. Understand how consumers make associations with meaning as a key way to learn.
LO4. Use the concept of associative networks to map relevant consumer knowledge.
LO5. Be able to apply the concept of a cognitive schema, including exemplars and prototypes, to understand how consumers react to new products.

CH 05 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1 Understand what initiates human behavior.
LO2 Classify basic consumer motivations.
LO3 Describe consumer emotions and demonstrate how they help shape value.
LO4 Apply different approaches to measuring consumer emotions.
LO5 Appreciate the fact that not all consumers express emotions in the same way.
LO6 Define the concept of schema-based affect.

CH 06 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1. Define personality and know how various approaches to studying personality can be applied to consumer behavior.
LO2. Discuss major traits that have been examined in consumer research.
LO3. Understand why lifestyles and psychographics are important to the study of consumer behavior.
LO4. Comprehend the role of the self-concept in consumer behavior.
LO5. Understand the concept of self-congruency and how it applies to consumer behavior issues.

CH 07 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1. Define attitudes and describe attitude components.
LO2. Describe the functions of attitudes.
LO3. Understand how the hierarchy of effects concept applies to attitudetheory.
LO4. Comprehend the major consumer attitude models.
LO5. Describe attitude change theories and their role in persuasion.
LO6. Understand how message and source effects influence persuasion.

CH 08 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1 Understand how culture provides the true meaning of objects and activities.
LO2 Use the key dimensions of core societal values to understand the concept of cultural distance.
LO3 Define acculturation and enculturation.
LO4 List fundamental elements of verbal and nonverbal communication.
LO5 Discuss current emerging consumer markets and scan for opportunities.
 
CH 09 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1 Understand the different types of reference groups that influence consumers and how reference groups influence value perceptions.
LO2 Describe the various types of social power that reference groups exert on members.
LO3 Comprehend the difference between informational, utilitarian, and value-expressive reference group influence.
LO4 Understand the importance of word-of-mouth communications in consumer behavior.
LO5 Comprehend the role of household influence in consumer behavior.

CH 10 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.IF YOU CANNOT FIND AN AD THAT ADDRESSES THIS, YOU MAY WRITE ABOUT A PERSONAL EXPERIENCE.
LO1 Understand how value varies with situations.
LO2 Know the different ways that time affects consumer behavior.
LO3 Analyze shopping as a consumer activity using the different categories of shopping activities.
LO4 Distinguish the concepts of unplanned, impulse, and compulsive consumer behavior.
LO5 Use the concept of atmospherics to create consumer value.
LO6 Understand what is meant by antecedent conditions.

CH 11 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1 Understand the activities involved in the consumer decision-making process.
LO2 Describe the three major decision-making research perspectives.
LO3 Explain the three major types of decision-making approaches.
LO4 Understand the importance of the consideration set in the decision-making process.
LO5 Understand the factors that influence the amount of search performed by consumers.
 
CH 12 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.
LO1 Understand the difference between evaluative criteria and determinant criteria.
LO2 Comprehend how value affects the evaluation of alternatives.
LO3 Explain the importance of product categorization in the evaluation of alternatives process.
LO4 Distinguish between compensatory and noncompensatory rules that guide consumer choice.

CH 13 - FIND AN AD THAT DEPICTS ONE OF THE LEARNING OBJECTIVES BELOW. DESCRIBE HOW THE LEARNING OBJECTIVE APPLIES TO THE AD, USING MARKETING TERMINOLOGY. 1 - 2 PARAGRAPHS.IF YOU CANNOT FIND AN AD THAT ADDRESSES THIS, YOU MAY WRITE ABOUT A PERSONAL EXPERIENCE.
LO1 Gain an appreciation of the link from consumption to value to satisfaction.
LO2 Discuss the relative importance of satisfaction and value in consumer behavior.
LO3 Know that emotions other than satisfaction can affect postconsumption behavior.
LO4 Use expectancy disconfirmation, equity, and attribution theory approaches to explain consumers' postconsumption reactions.
LO5 Understand problems with commonly applied satisfaction measures.
LO6 Describe some ways that consumers dispose of products.

CH 14-
1. SELECT A PRODUCT/SERVICE/COMPANY THAT WOULD APPEAL TO HER BASED ON YOUR UNDERSTANDING OF HER CONSUMER BEHAVIOR. DISCUSS WHY THIS PRODUCT WOULD APPEAL TO THE PROFESSOR, CITING/APPLYING AT LEAST 3 CONSUMER BEHAVIOR THEORIES.
2. OUTLINE A LOYALTY CAMPAIGN THAT WOULD APPEAL TO YOUR PROFESSOR.
LO1 List and define the behavioral outcomes of consumption.
LO2 Understand why consumers complain and know the ramifications of complaining behavior for a marketing firm.
LO3 Use the concept of switching costs to understand why consumers do or do not repeat purchase behavior.
LO4 Describe each component of true consumer loyalty.
LO5 Understand the role that value plays in shaping loyalty and building consumer relationships.
 
CH 15 - FIND AN AD THAT DEPICTS A CHANGE IN MORAL BEHAVIOR AS COMPARED TO CURRENT TIME. DISCUSS THE DIFFERENCES.
LO1. Understand the consumer misbehavior phenomenon and how it affects the exchange process.
LO2. Describe the role of value in consumer misbehavior.
LO3. Comprehend how consumers' moral beliefs and evaluations influence the choice to engage in consumer misbehavior.
LO4. Distinguish between consumer misbehavior and consumer problem behavior.
LO5. Understand specific consumer misbehavior and problem behavior.

CH 16
1. CREATE AN AD THAT WOULD APPEAL TO YOUR PROFESSOR THAT ENCOMPASSES ONE OF THE OBJECTIVES BELOW.
2. BRIEFLY DISCUSS WHICH LEARNING OBJECTIVE THIS AD UTILIZES.
LO1. Discuss marketing ethics and how marketing ethics guide the development of marketing programs.
LO2. Describe the consumerism movement and how the movement has affected marketing practice.
LO3. Comprehend the role of corporate social responsibility in the field of marketing.
LO4. Understand the various forms of regulation that affect marketing practice.
LO5. Comprehend the major areas of criticism to which marketers are subjected.
LO6. Understand how products' liability issues can provide both positive and negative results for consumers.