CONSUMER BEHAVIOR

INSTRUCTIONS TO STUDENTS

1. Your assignment should be typed using 12 point Times New Roman font and double line spacing.

2. Do NOT plagiarize.

3. Your assignment should contain about 3,500words, not including appendix and reference

4. Your assignment must include in-text citation and a reference list. Referencing needs to follow APA style.

5. References should be from the latest publications (year 2009 and onwards) but older references are acceptable if seminal or theoretical perspectives are given ONLY, otherwise must be 2009 and onwards.

ASSIGNMENT 1 QUESTION

OBJECTIVE

This assignment is designed to enhance the learners' ability to synthesize literature related to influence of personality on consumer behavior.

REQUIREMENT

You are required to synthesize literature works on influence of personality on consumer behavior. Your assignment should have the following details:

· Introduction(15 marks)

Overview of the topic chosen.

· Literature Review (40 marks)

Although there is no definite format for a literature review section, a typical review generally includes the following discussions:

- The prevailing theories related to the study

- Recent and current research studies relevant to the study

- The gap between existing theories and research and the research under study

- Implications of those theories and research findings and how they provide justifications to your study

- Methodological issues related to the study

You are required to review journal articles that are directly related to personality on consumer behaviour. All these articles preferably from peer-reviewed journals.

· Discussion on how the chosen topic will affect consumer behaviour in Bahrain (30 marks)

· References (15 marks)

References should adhere strictly to APA style, and must appear in a Reference List.