Consumer behavior class 3-1 patagonias eco-fashion, Ask an Expert

Management Studies

Consumer Behavior Class: 3-1 Patagonia's Eco-Fashion Push

Using the information provided in the tables, which of the give green segments identified by Cotton International would you target if you were marketing a clothing line in each of the following situations. Explan your choices.

A. Well-known brand name that is moderately environmentally friendly but has the potential for mass appeal.

B. Well-known brand name with a track record of environmental friendliness and a high natural-fiber content.

C. Moderately well-known brand name, which low prices, that has been cited in the past for behaving in ways that are not envoronmentally friendly.

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Operation Management, Management Studies

Category:- Operation Management
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